Terms of service.

1. Who we are

Purday Marketing is the trading name of Alfie Purday, a sole trader based in Ashby-de-la-Zouch, Leicestershire, DE12 7GQ (“we”, “us”, “our”). Email alfiepurday2@gmail.com, phone 07984 233163.

Archie May works with us on calls and client care. He acts for Purday Marketing, and the agreement is with Alfie Purday trading as Purday Marketing.

2. Definitions

“You”, “the client” means the business that signs up with us. “Proposal” means the written proposal or quote you accept. “Services” means the services in section 4. “Campaign Lead” means any enquiry, call, message, form, booking or contact from a person or business that first reached you through anything we created or ran for you, including ads, landing pages, your website, the lead funnel, follow-ups and missed-call text back. “Won Job” means any paid work you, or anyone acting for you, agree with a Campaign Lead within the Attribution Period. “Attribution Period” means 12 months from the date of that Campaign Lead’s first contact. “Job Value” means the full price agreed for a Won Job, including any later extras, variations or follow-on work for the same customer at the same property, but not VAT. “Working day” means Monday to Friday, except bank holidays in England.

3. Business customers only

Our services are for businesses only. By signing up you confirm that you are acting for a business, trade or profession and not as a consumer. Consumer protection rights that only apply to consumers, such as the 14-day cooling-off period, do not apply.

4. What we provide

Core system: every plan includes AI-made ad campaigns on Google and Meta; landing pages for each service; a personalised lead funnel; instant AI replies to new enquiries; follow-up for half-finished enquiries; easy meeting booking; the client portal and dashboard; weekly reports and a monthly summary; and ongoing optimisation.

Optional extras: a website (new or improved), missed-call text back, review requests after jobs, a newsletter introduction and SEO. You choose which extras you want, and they are listed in your Proposal. We set everything up around your trade, area and how you work. Anything not in your Proposal must be agreed in writing.

Automated and AI messages: some services send automatic messages to your customers on your behalf, such as instant replies to new enquiries, missed-call texts and review requests. You approve the wording before they go live, and they are sent in your business name.

Setup time: setup usually takes 3 to 4 working days after we receive the setup fee and everything we ask for. This is an estimate, not a guarantee.

Some services rely on third parties, such as Google, Meta, website hosting, text-message and email providers. We are not responsible for their outages, changes, policy decisions or fees, but we will do our best to work around them.

5. No guarantees

Advertising results depend on many things outside our control, including your trade, area, prices, reviews, season, competition and how quickly you respond. We do not guarantee any number of enquiries, cost per enquiry, number of jobs, revenue, search ranking or return on ad spend. Any figures we give are estimates, not promises.

6. Your agreement with us

The contract starts when you accept the Proposal in writing (email is fine) or pay the setup fee, whichever is first. These terms, the Proposal and our Data Processing Agreement form the whole agreement. If they conflict, the Proposal wins, then these terms. Nothing said outside these documents forms part of the agreement unless we confirm it in writing.

7. What you must do

You must: give us access to the accounts and information we need, on time; fund your own ad spend; respond to Campaign Leads promptly; check and approve ads, pages and messages before they go live, and tell us straight away if anything is wrong; keep any insurance, licences, registrations and certifications your work needs; and tell us honestly and on time about every Won Job and its Job Value.

You are responsible for: the work you quote for and carry out; anything you ask us to say about your business, such as prices, guarantees, accreditations, reviews and before-and-after photos, being true and allowed; having the right to any photos, logos and content you give us; and having a lawful basis to contact your own customers through review requests, newsletters and texts.

If you are slow to give access, approvals or information, timescales move back by the same amount, and our fees are still due.

8. Google, Meta and other platforms

Ads must follow Google’s and Meta’s policies, which can change without notice. These platforms can reject ads, limit or suspend accounts, or change how ads perform, and we do not control that. If it happens, we will help you appeal and adapt, but it is not a breach of this agreement and does not entitle you to a refund. Your ad accounts stay in your name and are paid for by you.

9. Fees

Setup fee: a one-off fee between £250 and £600, stated in your Proposal and payable before we start work. It depends on the optional extras you choose and the commission rate you choose: a higher commission rate means a lower setup fee.

Ad spend: paid by you directly to Google and Meta. We never hold your ad money.

Commission: the percentage in your Proposal, between 5% and 10%, of the Job Value of every Won Job. Commission is due on Won Jobs agreed during the agreement and within the Attribution Period after it ends, so a job you win from a lead we generated is still covered if you cancel.

Other costs: any third-party costs that are only yours, such as a domain name or paid stock images, are agreed with you first and paid by you.

There is no monthly retainer. Prices exclude VAT where VAT applies.

10. Reporting jobs and invoicing

You must tell us about each Won Job and its Job Value within 7 days of agreeing it, and confirm the month’s Won Jobs by the 5th of the following month. We invoice commission monthly, after the job is agreed. Invoices are due within 14 days.

If a Won Job is cancelled before you are paid, tell us within 7 days with reasonable proof and we will cancel or credit the commission. If you are only paid part of the Job Value, commission is due on the part you are paid.

We track Campaign Leads using the tools in our services, including a tracking pixel on your website and the client portal. You must tell us honestly whether each Campaign Lead became a Won Job. We may ask for reasonable evidence, such as quotes or invoices for Campaign Leads, up to twice a year.

Not reporting a Won Job, or reporting a lower Job Value than the real one, is a serious breach of this agreement. Commission on it is then due immediately with interest, and we may end the agreement and take legal action to recover what is owed and our reasonable costs.

11. Late payment

If an invoice is not paid on time, we may charge interest and compensation under the Late Payment of Commercial Debts (Interest) Act 1998, currently 8% a year above the Bank of England base rate. If an invoice is more than 14 days overdue, we may pause your campaigns and services after giving you notice by email. Pausing does not stop fees being due.

12. Discounts and offers

Discounts such as our £50 offer only apply on the terms set out for them, including our offer terms. They only reduce the fee they are stated to reduce, and are not exchangeable for cash.

13. Who owns what

Once you have paid the setup fee and any fees then due, you own the ads, ad copy, landing page content and website content we create for you, and we give you everything you need to keep using them. We keep ownership of our own templates, tools, code libraries, methods and know-how, and you get a permanent licence to use any of them that are built into your work. Your logos, photos, brand and customer data stay yours. We may show your work and results, with your business name, in our portfolio unless you ask us not to.

14. Tracking on your website

To measure which enquiries come from your ads, we add tracking tools such as the Meta pixel and Google Ads tag to your website or landing pages. Your website must ask visitors for consent before these run. If we build or manage your website, we set up a cookie banner for you. If you manage your own website, keeping its cookie banner and privacy policy up to date is your responsibility.

15. Data protection

We handle your business details as a controller, as described in our privacy policy. When we handle your customers’ details for you, we do so as your processor under our Data Processing Agreement, which forms part of these terms.

16. Confidentiality

We each keep the other’s non-public business information confidential and only use it for this agreement, during it and for two years after. This does not cover information that is already public, or that must be shared by law.

17. Your promise to cover our losses

You will cover our reasonable losses, costs and legal fees if a claim is made against us because of: the work you carry out; anything untrue or not allowed that you asked us to say in an advert or on a page; content you gave us that you did not have the right to use; or your contact with your customers breaking the law.

18. Our liability

We are not liable for lost profit, lost work, lost revenue, loss of goodwill, or any indirect or consequential loss. We are not liable for losses caused by Google, Meta or other third parties, or by your own acts or delays. Our total liability under this agreement in any 12-month period is capped at the fees you paid us in the 3 months before the event that caused the claim. Nothing in these terms limits liability for death or personal injury caused by negligence, for fraud, or for anything else that cannot be limited by law.

19. Length and cancellation

There is a one month minimum from when your ads go live. After that, either of us can end the agreement with 30 days’ written notice by email. There is no exit fee. Either of us can end it straight away by email if the other seriously breaks these terms and does not put it right within 14 days of being asked, or becomes insolvent.

When the agreement ends, we remove our access, hand back or delete your data as set out in the Data Processing Agreement, and invoice any fees due. Sections on commission within the Attribution Period, reporting jobs, late payment, ownership, confidentiality, your promise to cover our losses and liability carry on after it ends.

20. Events outside our control

Neither of us is responsible for delays or failures caused by things beyond reasonable control, such as platform outages, internet failures, illness, severe weather or changes in law. If this lasts more than 30 days, either of us can end the agreement by email.

21. Changes to these terms

We may update these terms. We will email you at least 30 days before a change affects you, and you can cancel before it takes effect without the minimum term applying.

22. Notices

Notices under this agreement must be in writing by email: to us at alfiepurday2@gmail.com, and to you at the email in your Proposal. An email counts as received on the next working day after it is sent.

23. General

You may not transfer this agreement without our written consent. We may use trusted subcontractors, but we stay responsible for their work. If any part of these terms is found to be invalid, the rest still applies. If either of us does not enforce a right straight away, we can still enforce it later. Nobody else has rights under this agreement under the Contracts (Rights of Third Parties) Act 1999.

24. Disputes and law

If there is a problem, tell us and we will both try in good faith to sort it out within 30 days before taking any other action. These terms are governed by the law of England and Wales, and the courts of England and Wales have exclusive jurisdiction.

25. Using this website

The information on this website is general and may change. We try to keep it accurate but do not promise it is complete or up to date, and it does not form an offer until we send a Proposal. Please don’t copy our content or misuse the site.

Estimates. The estimate on our pricing page, and any copy of it you download, is a rough guide based on the options you pick. It is not a quote or an offer. Your actual setup fee and commission are the ones in your Proposal.

Booking a call. Asking for a call through our website does not create a contract, and the day and time you pick are a request until we confirm them with you.

Example figures. Any numbers on this website marked as examples, such as sample reports or a sample job value, are there to show how things work. They are not results we promise.