Who we are
Purday Marketing is the trading name of Alfie Purday, a sole trader based in Ashby-de-la-Zouch, Leicestershire, DE12 7GQ (“we”, “us”, “our”). Email alfiepurday2@gmail.com, phone 07984 233163.
We are the controller for the personal data described here, apart from the data we handle for our clients, which is explained below.
What we collect
When you book a call on our website: your name, mobile number and email address; your trade and the area you cover; whether you have run ads or have a website; how many more jobs you could take on, any extras you are interested in and how you would like to pay; and the day and time you would like us to call. They are saved in our booking diary and emailed to us so we can arrange the call, and we email you a copy from a no-reply address. Your answers are not stored in your browser.
When you contact us or sign up: your name, business name, job title, email, phone, business address, trade and the areas you cover, and anything you tell us on calls or in messages.
On our pricing page: the options you pick to build an estimate stay in your browser. We don’t receive them, and a copy you download is saved only on your device. If you then book a call, those options are carried over to fill in the booking form, and are sent to us as part of your booking.
About our £50 offer: whether and when you booked through the offer, so we can apply it correctly and make sure it is used once per business.
While you are a client: access details we need for your Google, Meta and other accounts; campaign performance; the enquiries we generate for you; the jobs you win and their value; invoices and payments; and what you do in the client portal, including your login email.
When you use our website: basic technical information such as browser and device type. Analytics and advertising information is only collected if you accept those cookies. See our cookie policy.
We do not intend to collect sensitive information such as health data, and our services are not for children.
How we use it, and our lawful basis
| What we use it for | Lawful basis |
|---|---|
| Answering enquiries, and arranging the calls you book on our website | Steps you ask us to take before a contract, or our legitimate interest in replying |
| Running the services, portal and reports | Performance of our contract with you |
| Applying and checking the £50 offer | Legitimate interest in running the offer fairly |
| Invoicing, commission and accounts | Contract, and our legal obligations |
| Improving our website and measuring our own ads | Your consent, through the cookie banner |
| Occasional updates about our services to clients | Legitimate interest; you can opt out at any time |
| Dealing with disputes and legal claims | Legitimate interest, and legal obligations |
Data we handle for our clients
When we run services for a client, such as enquiries, instant AI replies, missed-call text back, follow-ups, review requests and newsletters, we handle the details of that client’s customers and enquirers. For that data, the client is the controller and we are the processor. We only use it on the client’s instructions, under our Data Processing Agreement. If you are a homeowner who contacted one of our clients, please contact that business about your data. We will pass on any request we receive.
Sending data outside the UK
Some providers, including Google and Meta, may process data outside the UK. Where they do, we rely on UK adequacy regulations or the ICO’s International Data Transfer Agreement or Addendum to keep it protected.
How long we keep it
Enquiries and call bookings that do not become clients: 12 months from last contact. Offer records: 2 years, so the offer is only used once per business. Client campaign records and portal accounts: the length of the agreement plus 2 years, because commission can still be due during the attribution period. Invoices and financial records: 6 years, as UK tax law requires. Then we delete or anonymise it.
Keeping it safe
Our website only runs over an encrypted connection (HTTPS). Booking forms are sent over that connection to our booking system; the keys our systems use are kept in our hosting provider’s secure settings, never in the website itself. The site blocks other websites from framing it, limits how often a form can be sent, and filters out spam. We use secure, reputable providers, two-step login where available, and limit access to what is needed. If a breach puts your rights at risk, we will tell the ICO within 72 hours and tell you without undue delay.
Your rights
You can ask to see your data, correct it, delete it, limit how we use it, move it to another provider, or object to us using it, including for marketing at any time. Where we rely on consent, you can withdraw it at any time. Email us and we will reply within one month. There is no fee unless a request is clearly excessive.
If you are unhappy with how we handle your data, you can complain to the Information Commissioner’s Office at ico.org.uk or on 0303 123 1113. We would appreciate the chance to put it right first.
Changes to this policy
We will update this page if anything changes, and tell clients by email about any important change.
Questions about this page? Email alfiepurday2@gmail.com or call 07984 233163.