Essential
These keep the site working: they remember your cookie choice, your £50 offer timer, and your first name and call time for the thank you page after you book. Your booking answers themselves are never kept in your browser. They hold no personal details and can’t be switched off. The law allows these without consent because the site needs them to work as you would expect.
Analytics
These tell us which pages people read and where they stop. They only run if you accept them. We see totals, not individuals.
Advertising
The Meta pixel and Google Ads tag measure which of our ads bring enquiries. They only run if you accept advertising cookies.
What we store
| Name | Type | What it does | Lasts |
|---|---|---|---|
purday-cookie-consent | Essential | Remembers which cookies you accepted | 12 months, then we ask again |
purday-offer-start | Essential | Remembers when your 10-minute £50 offer started, so refreshing doesn’t reset it | Until you clear site data |
purday-offer-bar-hidden | Essential | Remembers that you closed the offer bar | Until you clear site data |
purday-estimate | Essential | Carries the options from your price estimate over to the booking form, so you don’t have to pick them twice | Until you close the tab |
purday-thanks | Essential | Shows your name and call time on the thank you page after you book | Until you close the tab |
_ga, _ga_* | Analytics | Google Analytics: counts visits and pages read | 2 years |
_fbp | Advertising | Meta pixel: measures which ads bring enquiries | 3 months |
_gcl_au | Advertising | Google Ads: measures which ads bring enquiries | 3 months |
The first five are stored in your browser’s local or session storage rather than as cookies, but work the same way. Analytics and advertising items are only set after you accept them.
Changing your choice
Use at any time to change what you allow. Turning a category off stops it from then on. You can also block or delete cookies in your browser settings.
Third parties
Meta and Google set their own cookies through their tags, and their use of that data is covered by their own privacy policies.
Questions about this page? Email alfiepurday2@gmail.com or call 07984 233163.