Last updated: 18 July 2026

These are the standard commercial terms for ad management engagements. The specific proposal you accept prevails where it differs from this page.

1. Scope

We create and manage Facebook and Instagram ad campaigns to generate leads for your business. Deliverables (creative production, audiences, reporting cadence) are set out in your proposal.

2. Fees

Our pricing is Simple Performance: an upfront fee for ad creation and management, plus a 5% performance fee on each lead we generate. Ad spend paid to Meta is separate and paid by you.

3. Your responsibilities

• Grant us the access we need to your Meta Business account and any relevant assets.
• Respond to leads promptly — speed of response is a major driver of results.
• Report jobs won from our leads so performance fees can be invoiced accurately.

4. Our responsibilities

We'll act with reasonable skill and care, follow Meta's advertising policies, and be transparent about spend and results in your client area.

5. Results

Advertising outcomes depend on many factors including market conditions, offer, and follow-up. We do not guarantee a specific number of leads or jobs.

6. Payment

Invoices are due within 7 days unless the proposal says otherwise. Late payment may result in pausing campaigns.

7. Confidentiality

Both sides will keep non-public business information confidential and only use it to deliver the engagement.

8. Term & termination

Engagements run month-to-month unless stated otherwise. Either side may end the engagement with 30 days' written notice. Fees for work already done and performance fees on jobs already won remain payable.

9. Liability

Our total liability for any engagement is capped at the fees paid by you in the 3 months before the claim. Neither party is liable for indirect or consequential loss. Nothing limits liability that cannot be limited by law.

10. Governing law

These terms are governed by the laws of England and Wales.